Depending on your view, changes to messaging protocols either represent Snap losing its ‘edge’ or coming full circle to be in a better position to expand market share and monetise its brand. Snap is now at a tipping point, and those considering buying shares in the company would do well to consider developments in the nature of the messages that form the core of its business. Despite the first day’s euphoria, the stock eventually headed south and spent much of 2022 trading under the psychologically important $10 per share threshold. The initial float price of Snap shares was $17.

The stock shot up a further 44% before it completed its first day of trading. When Snap shares launched, the firm had a valuation of $23.8bn. The firm first came to the market in 2017 as part of a blockbusting IPO, which, at the time, was the largest US tech launch since Facebook. The growth rate is impressive enough, but of equal importance is that many users are in the much sought-after 15–35-year-old demographic. It generates most of its revenue from on-screen advertising targeted at users.Īs of Q3 of 2022, the firm had 363m daily active users, representing an 18.62% increase on the 306m users in Q3 of the previous year.

The added privacy of Snap struck a note with certain users of messaging services, and the platform has grown to be one of the most popular social media apps in the world. It’s the product of cooperation between three former Stanford University students who hit on the idea of developing a photo messaging service with messages that disappeared shortly after being received. Snap first came into existence as Snapchat in 2011. Snap Inc – Weekly Price Chart – 2017 – 2023 | Source: IG Overview of Snap Shares

Snapchat share price